Influencer Relations & Communications Specialist
Full time Fulltime @Maple Leaf Sport & Entertainment posted 6 months ago in Advertising & Marketing , in B2B Services , in Entertainment Shortlist Email JobJob Detail
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Job ID 5289
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Career Level Experienced
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Experience 3-5 Years
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Education Diploma
Job Description
Company Description
At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.
MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.
We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.
Job Description
Reporting to the Manager, Communications, Influencer Relations & Communications Specialist will be responsible for tasks within the following four areas of focus:
- Influencer Relations
- Develop and sustain strong relationships with local influencers while maintaining MLSE’s influencer database.
- Identify and vet new influencers for campaigns.
- Create strategic influencer campaigns to amplify key initiatives across diverse audiences. Processes include but are not limited to, strategy development, contracting, negotiation, brief development, and content review.
- Oversee freelancers for the execution of partner-related influencer campaigns.
- Media Relations
- Develop and maintain strong relationships with local media.
- Identify unique storylines and media moments supporting key initiatives.
- Draft and distribute media materials (press releases, media advisories, media pitches, key message documents).
- Support interviews, press conferences, and media events.
- Tracking and Reporting
- Compile media coverage results using Meltwater.
- Compile influencer results on a campaign-by-campaign basis.
- Oversee monthly trackers for influencer content.
- Draft coverage reports.
- Leadership
- Oversee the intern selection process.
- Work with interns to develop clear goals and continuously provide opportunities for growth and learning.
Qualifications
Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.Â
- Minimum of 3-4 years experience in a PR/communications or influencer marketing role.
- Diploma/degree/post-graduate from a public relations/communications or related field post-secondary program is required.
- Expertise in influencer marketing and have strong contacts with local influencers (ideally in the sports, lifestyle and entertainment sectors).
- Expertise in media relations and strong contacts with local media (ideally in the sports, lifestyle, and entertainment sectors).
- Comfortable with social media platforms, software tools, technology, and digital trends.
- Excellent verbal communication skills; comfortable and confident with public speaking.
- Agency PR experience is an asset.
- Proven to perform well under pressure; manage multiple projects simultaneously.
- Strong research and organizational skills; ability to meet tight deadlines and to work effectively in a position with multiple dependencies.
- A team player with good judgment and decision-making skills; high attention to detail and accuracy.
- Comfortable working with high-profile individuals.
- Familiarity with Meltwater and Klear as an asset.
- Proficiency with Microsoft Office.
- Available to work evenings and weekends as required.
Additional Information
Apply by: July 24th, 2024
We thank all applicants for their interest, however, only those selected for an interview will be contacted.Â
At MLSE, we are committed to building an equitable, diverse and inclusive organization.
We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.
